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Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications, by L. J. Rittenhouse
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Review
"On Warren Buffett's Recommended Reading List" --Berkshire Hathaway Annual Shareholder Letter, 2012"...investors ought to pay better attention to the way CEOs, the stewards of their capital, express themselves. That idea is the premise behind a new book from McGraw-Hill that explores the relationship between stock picking and executive candor...worthy of investor attention."  --Barron's "Investing Between the Lines by LJ Rittenhouse, has a lot to say about communication in general and CEO communication in particular. [This book] stands out for its emphasis on research and data, rather than just opinion. [It] should be dog-eared, filled with flags, passages underlined and highlighted..." --IR Magazine "Rittenhouse offers page after page of detailed analyses of corporate communications. These analyses are not always intuitively obvious. I for one am grateful for her efforts."  --Seeking Alpha
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About the Author
L.J. Rittenhouse was an investment banker at Lehman Brothers before founding her executive coaching and investor relations firm, Rittenhouse Rankings Inc. Her extensive research on the predictive power of CEO candor has been recognized by Warren Buffett and others for creating more trustworthy companies.  A graduate of the Columbia School of Business, Rittenhouse speaks on corporate governance, trustworthy leadership and at investor conferences. She is also the author of Buffett's Bites (2010), Do Business with People You can Tru$t (2002) and contributed to Trust Inc. (2013) and Leading from Within (2007). For more information visit RittenhouseRankings.com.
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Product details
Hardcover: 304 pages
Publisher: McGraw-Hill Education; 1 edition (January 8, 2013)
Language: English
ISBN-10: 0071714073
ISBN-13: 978-0071714075
Product Dimensions:
6.2 x 1.1 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
43 customer reviews
Amazon Best Sellers Rank:
#284,317 in Books (See Top 100 in Books)
L.J. Rittenhouse drives home the point that the CEO's annual letter to shareholders provides important insights into the company's historical performance and future outlook. The book is chock full of examples - many of which are well known corporate failures - where the clues to future problems might have been ferreted out by a careful reading of the preceding annual letters. LJR offers a methodical approach for evaluation those annual letters (which is also the basis of her consulting and advisory business). Although some of her analysis leaves you wondering whether it has benefited substantially from hindsight, the book is well worth reading by those who are looking for the clues to future company (and stock price) performance.
This is a book that is designed to convey investing fundamentals. I work in finance as an investor and have read all of the mainstream investing books, including "The Intelligent Investor." Investing books can be dense, but I found that "Investing Between the Lines" did a great job of conveying the necessary information without over complicating it. The chapters are laid out and organized well making the book easy to reference back to. It is also a quick read; I was able to get through the entire book on a domestic plane ride.
Very good book, full of insights. The book presents a method of linguistic analysis of CEO letters to shareholders. The method helps assess CEO character and fits nicely into the five C's of credit analysis. I suppose the same method can be used to assess any statements made by executives, i.e. newspaper interviews or statements during conference calls. My only question is how to code it so that the computer does all the work, otherwise reading and interpreting the CEO letters will require a lot of highly skilled effort and therefore very high costs.
Great insights! Rittenhouse has done great research which we can all learn from. My key criticism is that the discussion of her CEO letter scoring techniques are spread throughout the book, and are not summarized in any one place. It would take days or weeks of study for anyone to be able to replicate her technique. The book will not be enough for you to do this at home.
Very informative with excellent content. Intend to use some of what was presented in my own routine.
Great book. Gets one thinking while reading investment information.
Disappointingly there is little to take away from this book that is of practical value to the professional or part time investor. The author failed to link any of the subject matter to delivering more successful investment outcomes. In fact, the book was so poorly connected to enhancing investment outcomes that the author discredits what should otherwise be an important component of investment analysis. Further undermining the credibility of the author were some blatant and basic errors - see the erroneous definition of 'book value' on page 77. Lastly and as others have pointed out, the book reads more like an advertising piece for the author's real business as the reader is bludgeoned on just about every page by the constant reference to his business. Do not waste your time with this book.
So many books have been written on how to analyze a company, but so few have been written on how to analyze the person in control of a company. Investing Between the Lines solves that problem and provides readers with a comprehensive system to analyze management using CEO communications. I highly recommend this book to anyone looking to make smarter and better informed investment decisions.
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